Evidence of an upcoming Apple services bundle has been uncovered in an unusual place

John Sherrod
John Sherrod
Published in
2 min readSep 11, 2020

--

I last wrote about this topic in some detail back in mid-August when Bloomberg reported that Apple was working on bundle pricing for its various services products. We don’t know exactly what that would look like, but it would be a way of signing up for multiple services from Apple for a lower price. This could include some or all of the following: iCloud storage, Apple Music, Apple Arcade, Apple TV+, and Apple News+. Bloomberg at the time further reported that Apple might use the name “Apple One” as the branding for this bundle. Today evidence has been found that backs up Bloomberg’s reporting, and in a slightly unusual place: the Apple Music app for Android.

The sleuths over at 9to5Google uncovered this evidence within the app’s code. From Kyle Bradshaw’s report:

Back in June, our colleagues at 9to5Mac discovered in the iOS 13.5 beta that Apple was planning to bundle their services into a single subscription. With the latest update to the Apple Music app for Android, we can now confirm that a unified “Apple One” subscription should be coming soon.

And:

With the latest release of Apple Music, version 3.4.0 beta, we find that Apple may have settled on the name “Apple One,” alongside an internal codename “aristotle.” These new strings in the app all but confirm that Apple Music will be included with Apple One when it launches.

And this comes hot on the heals of Apple’s announcement of a “live” event next Tuesday where unspecified products will be announced. I’ll bet the Apple One bundle will be one of them, and it’s one of the announcements I’m most excited about. Personally, I’m hoping for a price point of $20-$25. We may not have long to wait for specific details.

--

--

Journalist providing coverage and analysis of Apple and its products, services, and business. Host of the podcast Your Apple Update. Christian.